Specialty

We will actively work with your Merchandise team to provide creative content for communications to drive quarterly focus document to influence and inspire store OPS and teams.


We will ensure a clear understanding of seasonal merchandise plans and regional market buys and tactics, delivering creative concepts and timely storytelling to capture marketplace opportunities. 


We will study vendor marketing strategies and identifies product emphasis that are aligned with your strategies and goals.

  • PURPOSE
    • Achieve timely internal and external message unity.
    • Maintaining your company's heritage while supporting your unique vision
    • Upholding your company mission while further developing brand awareness 
    • METHOD

      Through people, process and omnichannel focus, we will drive change with the objective of sustained growth to achieve the 

      strategic plans for your financial aspirations.


      We will work collaboratively with merchant leaders - to support the mid and longer-term category strategies.


      We will direct and lead your branding team, who selects optimal product mix and SKU's, providing omnichannel support for marketing cadence with messages about:


      • Sales volume and targeted inventory reduction
      • Brand & lifestyle aspiration 
      • Informational and instructive messaging about sport, lifestyle, and trends. 
      • Vendor branded initiatives 

    Ensuring integrated category stories for all merchant teams, while utilizing sales and inventory data combined with market analysis to identify marketing needs for Ecom and bricks.


    Creating and communicating for board appeal and market curated messaging.

    Developing visibility online and in-store for internal strategies, brand initiatives Exclusives, SMU’s and new businesses.


    Serving as cheerleader for your team's merchandising strategies and product offering.


    Communicating and Collaborating with in-store merchandising and OPs to align on key stories and to maximize impact at store level.

    Target customer market review and fit analysis 


    Line review and assortment reduction - Finding the opportunities and redundancies.